Campaign Structure: Organize for Better Results

Create Separate Campaigns for Each Country – This allows better targeting, budgeting, and performance tracking.

segment by Buyer Intent:

High Intent (Ready to Buy): “Buy luxury apartments in Dubai”

Mid Intent (Researching): “Best real estate investments in the UK”

Low Intent (Awareness): “Top cities for real estate investment”

Optimize for Devices: Higher bids for mobile users in regions like UAE and India, where mobile searches are high.

Advanced Keyword Strategy:

Target Serious Buyers

Use High-Intent Keywords:

“Luxury homes for sale in [city]”

“Invest in real estate in [country]”

Target Competitor Keywords:

“Emaar properties for sale”

“Best luxury real estate in Dubai”

Use Negative Keywords: Avoid irrelevant traffic (e.g., “cheap apartments,” “rental listings”).

Smart Bidding & Budget Allocation

Use “Maximize Conversions” with Target CPA – Google’s AI will auto-optimize bids for better leads.

Distribute Budget Wisely: More budget for high-converting locations.

Adjust Bids Based on Time & Location: Higher bids for peak hours and high-demand areas.

Outbid Competitors: Monitor competitor ads and adjust bids for top-performing keywords.

Create High-Converting Ads

Use Engaging Ad Copy:

“Own a Dream Home in Dubai – Limited Units Left!”

“Invest in UK Real Estate – High ROI Opportunities!”

A/B Test Different Ad Versions: Find out which headlines and descriptions perform best.

Use Dynamic Keyword Insertion (DKI): Show users exactly what they searched for.

Leverage Responsive Search Ads (RSA): Let Google optimize the best combinations of headlines and descriptions.

Optimize Landing Pages for Conversions

Create Separate Landing Pages for Each Market – Localized content works best.

Ensure Fast Load Speed: A slow page can kill conversions.

Use verified buyer testimonials and success stories.

Use Strong Calls to Action (CTAs):

“Book a Free Consultation”

“View Exclusive Listings Now”

Retargeting & Audience Segmentation

Retarget Visitors Who Didn’t Convert: Show them specific ads based on the pages they visited.

Use Lookalike Audiences: Target people similar to past high-value buyers.

High-Intent Remarketing (90-Day Window): Keep your brand in front of serious buyers.

Run Multi-Platform Retargeting: Show ads on Google, Facebook, Instagram, and YouTube to reinforce brand awareness.

Track Calls

Use Call Tracking: Measure phone inquiries from ads.

Use AI Chatbots: Automatically qualify leads and schedule consultations.

Performance Monitoring & Optimization

Check Performance Weekly: Adjust bids and budgets based on real-time data.

Review Search Term Reports: Discover new keyword opportunities and add negative keywords.

A/B Test Regularly: Experiment with ad creatives, landing pages, and CTAs.

Analyse Conversions: Track customer journeys to understand what’s working.

Want to grow your business?
Connect with us today at magnifymindsmedia@gmail.com or visit our website at www.magnifymindsmedia.in to learn more about how we can help you reach more potential patients and grow your clinic’s online presence.