If you run an appliance repair business in the USA, you need customers who are ready to book a service now. A well-structured Google Ads strategy ensures that when people search for “washer repair near me” or “best refrigerator repair in [city],” your business appears first.

Here’s a simple, high-converting strategy to get more calls, bookings, and leads from Google Ads.

1️ Set Up Targeted Search Ads

Instead of running one broad campaign, break your ads into specific services and locations. This increases relevance, lowers costs, and improves conversions.

Example Ad Group Setup:

✅ Refrigerator Repair – New York
📌 Keywords: [refrigerator repair NYC], [best refrigerator repair near me], [fridge service New York]

✅ Washer Repair – Los Angeles
📌 Keywords: [washer repair LA], [washing machine repair near me], [best washer repair LA]

✅ Dishwasher Repair – Chicago
📌 Keywords: [dishwasher repair Chicago], [dishwasher service near me], [best dishwasher repair Chicago]

✅ Dryer Repair – Miami
📌 Keywords: [dryer repair Miami], [clothes dryer repair near me], [best dryer repair Miami]

Ad Example:

🛠️ “Fast & Affordable Refrigerator Repair in NYC!”
✔️ Same-Day Service | 24/7 Emergency Repairs
📞 Call Now – Get a Free Quote!
🔹 CTA: “Schedule Your Repair Today”

2️ Focus on Local Customers with Google My Business & Local Ads

Since most appliance repair customers search for local services, make sure your ads only target cities where you operate.

How to Optimize Local Targeting:

✅ Set Location Targeting to Specific Cities – Avoid wasting budget on areas you don’t serve.
✅ Use Google Local Service Ads (LSA) – Appear at the top of search results for “appliance repair near me” searches.
✅ Optimize Your Google My Business Profile:

• Keep your business hours, services & locations updated.
• Get customer reviews to build trust and rank higher.
• Add photos & service descriptions to attract more customers.

3️ Smart Budget & Bidding Strategy

To get the best ROI, spend your budget wisely based on high-performing keywords and locations.

Budget Split:

📊 70% on Google Search Ads – Targeting high-intent customers.
📊 30% on Google Local Services Ads (LSA) – Capturing local leads directly.

Bidding Strategy:

🎯 Start with “Maximize Clicks” – To quickly gather data.
🎯 Switch to “Maximize Conversions” – After 2 weeks, focus on actual leads.

4️ Track & Optimize for Better Results

A great Google Ads campaign needs regular tracking and optimization to avoid wasted spend and improve performance.

✅ Track Calls & Form Submissions – Use Google Tag Manager to measure leads.
✅ Check Click-Through Rate (CTR) – If CTR is below 5%, tweak ad copy and test new headlines.
✅ Add Negative Keywords – Stop wasting money on searches like:

• “free appliance repair”
• “DIY refrigerator fix”
• “warranty service”

🚀 Ready to Get More Repair Leads?

📩 Need expert help running high-converting Google Ads? Contact us at magnifymindsmedia@gmail.com or visit www.magnifymindsmedia.in