Feb 27 2025
How to Use Google Ads to Increase Walk-Ins for Restaurants & Cafés

In the food industry, getting more customers through your doors is very difficult for success. Google Ads can help you to reach potential customer who are looking a place to eat now.
The key is to target local users and create ad around the local.

Here’s a step-by-step strategy to use Google Ads to increase walk-ins for your restaurant or café.

1️ Set Up a Google Search Ads Campaign

People searching for restaurants or cafés nearby are ready to visit. Capture their attention with search ads.

✔️ Target high-intent keywords

  • “Best Restaurant near me”
  • “Restaurants open now”
  • “Best Italian restaurant in [your city]”
  • “Best Dinner spots in [your location]”

✔️ Use location targeting

  • Set your ads to show only to people with in a your radius of your restaurant.
  • Exclude areas where you don’t want traffic.

✔️ Bid higher for mobile users

  • Increase bids for mobile user because of most of the people search foods on their phones.

2️ Extensions, Keywords, And Ad Copy.

✔️ Enable Google Location Extensions

  • Show your restaurant’s address, distance, and directions directly in the ad.

✔️ Use “Near Me” Keywords

  • “Coffee shop near me”
  • “Best burger place near me”

✔️ Encourage Instant Visits

  • Use ad copy like “Walk in now! No reservation needed” or “10% off for walk-ins today!”

3 Use Google Display Ads to Remind Customers

Many people search for restaurants but don’t decide immediately. Retarget them with image ads on websites and apps they visit later.

✔️ Show mouth-watering images of your top dishes 🍕🍔
✔️ Highlight limited-time offers (“Happy Hour 5-7 PM Today!”)
✔️ Target people who have searched for food nearby

4️ Optimize Your Google Business Profile (GMB)

People using Google to find restaurants and first they saw Google My Business Profile so we have to be first on Google My Business profile through Google Ads.

✔️ Keep details updated: Address, phone number, and opening hours.
✔️ Add high-quality photos of your food, interior, and menu.
✔️ Encourage customer reviews (more positive reviews = more clicks on your ad).
✔️ Use the “Reserve a Table” feature if applicable.

5️ Track & Optimize for Maximum Walk-Ins

✔️ Use call tracking – Track how many people call directly from your ads.
✔️ Monitor Google Maps directions clicks – See how many people get directions from your ad.
✔️ Run A/B tests – Test different ad headlines, offers, and images to find what works best.

🚀 Start Getting More Walk-Ins Today!

A well-executed Google Ads strategy can drive more foot traffic to your restaurant or café every day. If you need expert help, contact us at magnifymindsmedia@gmail.com or visit www.magnifymindsmedia.in to get started!

#GoogleAds #RestaurantMarketing #FoodBusiness #DigitalMarketing 🚀

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