If you’re a local business looking to get more leads, you’ve probably heard of Google Local Services Ads (LSA) and Google Search Ads. Both are powerful, but they work in different ways. So, which one should you use?

Let’s break it down.

What Are Google Local Services Ads (LSA)?

Local Services Ads (LSA) are pay-per-lead ads that appear at the very top of Google search results—above regular search ads. Instead of paying for clicks, you only pay when someone contacts you through the ad.

Why Choose LSA?

• Your business gets a “Google Guaranteed” badge, which builds trust.
• You only pay for actual leads (not just clicks).
• Your ad appears at the very top of search results.

Best for:

LSAs work best for service-based businesses like plumbers, electricians, HVAC companies, cleaners, lawyers, and health professionals.

Potential Downsides:

• Only available for certain industries.
• Takes time to get Google Guaranteed approval.
• You can’t control which keywords trigger your ad.
• LSA work on search theme.
• LSA work in particular radius.

What Are Google Search Ads?

Google Search Ads work on a pay-per-click (PPC) model. You bid on specific keywords related to your business, and your ad appears when someone searches for those terms.

Why Choose Search Ads?

• You have full control over targeting, keywords, and ad copy.
• Works for almost any industry.
• You can drive traffic to your website or landing page.

Best for:

Search Ads are ideal for businesses that need website traffic, run an e-commerce store, or aren’t eligible for LSA.

Potential Downsides:

• You pay for clicks, even if they don’t turn into leads.
• Can be expensive if not optimized properly.
• Requires ongoing management for the best results.

Which One Should You Use?

✅ Go with LSA if:

• You run a local service business (like plumbing, HVAC, or legal services).
• You want direct leads (calls and messages from potential customers).
• You like the idea of paying only for leads, not just clicks.

✅ Go with Search Ads if:

• You want full control over keywords and ad copy.
• You need to drive traffic to your website.
• You run a business that isn’t eligible for LSA.

🚀 The Best Strategy? Use Both!

For maximum results, many businesses combine LSA and Search Ads. LSA brings in direct leads, while Search Ads help with brand visibility and website traffic.

Need Help Running Google Ads?

Want more leads and conversions from Google? Magnify Minds Media specializes in helping businesses grow with Google Ads and Local Services Ads.

📩 Email us at: magnifymindsmedia@gmail.com
🌐 Visit our website: www.magnifymindsmedia.in

Let’s grow your business together! 🚀