Google Ads Strategy for Ed Tech Company
1. How We’ll Structure the Campaigns
- We’ll create separate campaigns based on how ready people are to take action:
- High Intent: People who are ready to enroll (e.g., “online course with job placement”)
- Medium Intent: People who are researching options (e.g., “best online courses after graduation”)
- Low Intent: People just starting to explore career options (e.g., “what to do after college”)
- We’ll also focus more on mobile users, since most people in India use their phones to search.
2. Choosing the Right Keywords
- We’ll target people who are serious about getting certified and landing a job.
- Examples:
- “Job guaranteed courses in India”
- “Best online course to get a job”
- We’ll also show ads to people searching for your competitors, like:
- “Scaler academy job placement”
- “Masai school online course”
- To avoid wasting money, we’ll exclude keywords like:
- “free course”
- “YouTube tutorials”
- “internships only”
3. Smart Budget and Bidding
- We’ll use Google’s smart bidding to get more leads at a better cost.
- Most of the budget will go to cities that bring the best results (like Bangalore, Mumbai, Delhi).
- We’ll increase bids in the evenings and weekends — when people are more likely to browse career options.
- If a keyword performs well, we’ll increase bids to stay ahead of the competition.
4. Writing Effective Ad Copy
- Headlines like:
- “Get Certified. Get Hired.”
- “Job-Ready Courses with Placement Support”
- Descriptions like:
- “Learn from top companies. Crack-Ed helps you get certified and placed.”
- “Limited seats! Get your dream job with Crack-Ed’s industry-approved programs.”
- We’ll test different versions to see what gets the best results.
5. Making Sure the Website Converts
- Separate landing pages for different courses (tech, business, etc.)
- Fast loading on mobile
- Show real success stories and company logos
- Clear buttons like:
- “Book Free Career Session”
- “Apply Now”
6. Retargeting (Bringing People Back)
- If someone visits the site but doesn’t sign up, we’ll show them reminder ads.
- For example:
- “Still thinking about your career? Crack-Ed can help!”
- We’ll also target people similar to those who already signed up.
7. Tracking Calls and Leads
- We’ll track how many phone calls come from the ads.
- You can use WhatsApp or a chatbot to answer questions and book sessions automatically.
8. Regular Monitoring and Improvements
- We’ll check performance every week:
- Which cities are working best?
- Which keywords need changes?
- We’ll test different headlines, landing pages, and calls to action regularly.
- Always focused on one thing: Getting more students to sign up.
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