Boost Your Clinic’s Visibility with Google My Business and Google Ads
To attract more patients and generate leads, combining Google My Business (GMB) and Google Ads is a powerful strategy. Here’s a step-by-step guide to help your clinic drive calls and foot traffic.
- Create and Optimize Your Google My Business Profile
Set up your GMB profile with accurate details: clinic name, address, phone number, website, and working hours. Add high-quality photos, collect positive reviews, and post regular updates to engage potential patients. An optimized GMB profile improves your clinic’s visibility on Google Search and Maps.
- Connect GMB to Google Ads
Linking your GMB profile to Google Ads boosts local targeting. This integration allows your clinic to show in Google’s local pack and include “Directions” and “Call” buttons in your ads, making it easy for users to find or call your clinic.
- Use Google Ads Smart Campaigns
Google’s Smart Campaigns automatically optimize your ads for local lead generation. With Smart Campaigns, you don’t need advanced skills to set up or manage your ads. Google handles the bidding, keywords, and targeting, focusing on driving phone calls and website visits, ideal for clinics.
- Leverage Call and Location Extensions
Use Call Extensions to add a phone number to your ad, allowing users to directly call your clinic. Location Extensions display your clinic’s address and a “Get Directions” link, which can increase in-person visits from nearby users.
- Monitor and Optimize for Best Results
Even with Smart Campaigns, regularly check your Google Ads performance. Review metrics like calls, visits, and conversions to ensure your ads are effective. Adjust your ad copy, budget, and targeting as needed to maximize results.
Conclusion
By connecting Google My Business with Google Ads, your clinic can boost local visibility, generate more calls, and attract more walk-ins. Start by optimizing your GMB profile, setting up Smart Campaigns, and using call and location extensions to drive conversions.