How to Use Google Ads to Get More Home Renovation Clients
If you run a home improvement or renovation business, you need a steady flow of leads. Google Ads is one of the best ways to connect with homeowners actively searching for remodelling services. Here’s a simple, effective strategy to bring in more clients and grow your business.
1️ Focus on the Right Google Ads Campaigns
Not all ad types work the same. Here’s what you should focus on:
- Search Ads (Best for Leads): Appear at the top when people search for “kitchen renovation near me” or “best home remodeling contractor.”
- Local Services Ads (For Verified Pros): If eligible, these ads help you appear in Google’s top “home service providers” section.
- Display & YouTube Ads (For Retargeting): Show ads to people who visited your website but didn’t book a consultation.
2️ Choose the Right Keywords
Your ads need to show up when potential clients search for services.
High-Intent Keywords (People Ready to Hire):
- “Bathroom remodelling contractors near me”
- “Home renovation services [City]”
- “Kitchen renovation cost estimate”
Competitor Keywords (Attract Their Customers):
- “XYZ Remodelling Company reviews”
- “Best renovation contractor in [City]”
Negative Keywords (To Avoid Wasted Ad Spend):
- “DIY home renovation”
- “Free remodelling ideas”
3️ Write Ads That Make People Click
Your ad copy needs to be clear, convincing, and action-driven.
Example Headlines:
- 🏡 “Expert Home Renovations – Free Estimates!”
- 🚿 “Upgrade Your Kitchen in [City] – Call Today!”
- 👷 “Top Bathroom Remodelers – Get a Quote Now”
Strong Call-to-Action (CTA):
- 📞 “Schedule Your Free Consultation”
- 🏡 “Get a Custom Renovation Quote”
- 💰 “Upgrade Your Home – Financing Available”
💡 Add a call extension so people can call your business directly from the ad.
4️ Optimize Your Landing Page for More Leads
Once someone clicks your ad, they need a reason to contact you.
- Fast Loading Speed – Your page should load in under 3 seconds.
- Clear Contact Form – Keep it simple (Name, Phone, Project Type).
- Before & After Photos – Show real project results.
- Customer Testimonials – Build trust with real reviews.
- Strong CTA (Call to Action) – Example: “Get a Free Estimate Today!”
💡 Your landing page should focus on one goal – getting the visitor to call or fill out a form.
5️ Retarget Website Visitors & Stay Top of Mind
Not everyone will contact you the first time they see your ad. Retargeting helps bring them back.
- Google Display & YouTube Ads: Show ads to people who visited your site but didn’t book a consultation.
- Email & SMS Follow-Ups: Send reminders or exclusive offers.
- Geo-Targeting: Increase bids for homeowners in high-income neighborhoods.
💡 Offer a limited-time discount in your retargeting ads to create urgency.
6️ Track & Improve Your Results
The key to success with Google Ads is tracking what works and adjusting.
Monitor These Metrics:
- 📈 Click-Through Rate (CTR): Are people clicking on your ads?
- 📊 Conversion Rate: How many visitors turn into leads?
- 💰 Cost Per Lead (CPL): Are you getting leads at a good price?
A/B Test Ads & Landing Pages:
Change headlines, images, or CTAs to see what converts best.
🚀 Want More Home Renovation Leads?
Google Ads can bring high-quality leads if you have the right strategy. Need expert help?
📩 Contact us: magnifymindsmedia@gmail.com
🌐 Visit us: www.magnifymindsmedia.in