Tips to Drive More Calls to Your Travel Business
1 Long-tail Keywords for High Intent:
Target long-tail keywords like “best travel agency near me” or “call now for holiday packages [location].” These keywords attract customers who are ready to make decisions and are more likely to reach out by phone.
2 Sitelink Extensions:
Add sitelink extensions that lead customers to dedicated “Call for Quote” or “Speak with an Expert” pages. This gives potential customers a more direct path to calling.
“Call now for California vacation packages” can attract local interest.
3 Mobile Optimization:
Many users will be searching for travel options while on the go. Ensure your website is mobile-optimized so that customers can easily tap on your phone number and call you immediately.
4 Conversion Tracking:
Track phone call conversions so you can analyse which keywords, ads, and landing pages drive the most calls. This data helps refine your campaigns to maximize phone inquiries.
5 Remarketing Campaigns:
Set up remarketing campaigns targeting users who have visited your site but haven’t called yet. With tailored ads, you can encourage these potential customers to return and pick up the phone.
6 Special Offers & Promotions:
Create urgency around limited-time offers or exclusive promotions. Use ads that highlight offers like “Call today for a free travel consultation” or “Exclusive packages available only for callers.”
7 Dynamic Number Insertion:
Implement dynamic number insertion (DNI) to display unique phone numbers based on the visitor’s source. This helps track which ads or keywords generate phone calls and improves targeting.
8 Use Location-Based Ads:
Target travelers who are searching for destination-specific packages or tours. For example, ads targeting